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Money Mornings
Money Mornings picked one tight sub-niche — beginner personal finance for under-30s — and never drifted from it. Documentary pacing kept retention above 50%, which the algorithm rewarded with steady impressions from week three.
What they did right
- 1Niche-locked to one audience (broke 20-somethings) — every title spoke to them
- 2Posted 4×/week without fail for 90 days — consistency over perfection
- 3Led with curiosity-gap titles, paid it off in the first 15 seconds
- 4Used shorts as trailers that funnelled to the long-form
From their channel
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