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40 hooks that stop the scroll (steal these)
First 15 seconds = everything. Here's the formula and the templates.
Your hook isn't a sentence, it's a bet: "stay and I'll pay this off." Win the bet or lose the view.
The formula 🧪
Tension + specifics + stakes. "You're not bad with money, you were never taught this" smokes "how to budget." Every time.
Steal these templates
- "You've been doing [thing] wrong your whole life."
- "[Number] [things] that [crazy outcome]."
- "In [year], [event] almost happened. Nobody noticed."
- "The [thing] nobody talks about."
The one rule
Promise in 5 seconds, deliver in 15. Retention is the whole game. Miss it and you're invisible.
Try it yourself, freePut this into practice in under a minute — 3 free runs a day.
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